At Upper Deck, I led the design and development of interactive content for major entertainment franchises, transforming how fans engaged with trading cards and collectibles. As the Senior Designer for digital initiatives, I:

• Created engaging Adobe Flash-based experiences for brands like World of Warcraft, Marvel, DC, Avatar, and Yu-Gi-Oh
• Developed educational and entertaining online platforms teaching card game mechanics to young audiences
• Managed joint venture websites and interactive projects, driving millions in card sales over four years
• Collaborated closely with brand owners to ensure adherence to design guidelines and processes
• Progressed from Junior to Senior Designer, gaining recognition from industry leaders like Blizzard and Konami

This role allowed me to blend creativity with strategic thinking, translating popular franchises into digital experiences that enhanced product engagement and sales.